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HEALTH EXPERTS CAUTION: Not All Nutrition Drinks Are Equal

Oct. 11, 2008 — The nutrition beverage market is booming as people of all ages turn to nutrient enhanced drinks to help fuel a healthy lifestyle, but the benefits often may be more hyped than healthy. Health experts across the country are urging consumers to read the label and look out for hidden sugars, fat, and calories in these drinks. Read more

Functional Beverage Business is Booming

Oct. 1, 2008 — Drinking nutrient-rich beverages is gaining popularity in the general public as a convenient way to boost energy, endurance, and overall health. The adult nutritional beverage market is now booming as younger adults are recognizing the benefits of easy nutritional solutions in the form of a convenient and portable ready-to-drink product. In fact, recent data shows the adult nutritional beverage market is now a $2 billion+ category among retailers. Read more