HEALTH EXPERTS CAUTION: Not All Nutrition Drinks Are Equal

...as more drinks come on the market, watch out for hidden sugars, fat, and calories. Nutrient-rich beverages are gaining popularity among consumers as a convenient way to help stay healthy. ZOIC Nutrition Drink is scientifically formulated with a complete performance protein that balances out the best nutritional benefits and is proven to boost energy, build lean muscle, speed recovery after exercise, and maintain a strong immune system. ZOIC offers a complete and affordable option for everyone concerned about proper nutrition and healthy weight management.

ALTAMONTE SPRINGS, FL (Oct. 11, 2008) — The nutrition beverage market is booming as people of all ages turn to nutrient enhanced drinks to help fuel a healthy lifestyle, but the benefits often may be more hyped than healthy. Health experts across the country are urging consumers to read the label and look out for hidden sugars, fat, and calories in these drinks.

Nutrient-rich beverages are gaining popularity among consumers as a convenient way to boost energy, endurance, and overall health. "Healthy people are taking heed of the recent scientific studies that recommend an increase in protein and a decrease in high carbohydrate and high sugar foods to support a healthy lifestyle," says Harvard physician Dr. Marcus Elliott, MD, who works with world-class athletes from the NFL, NBA, and MLB. Dr. Elliott says most adults need to concentrate on getting more high quality protein in their daily diets.

"Because the body can't store protein for future needs, as it does carbohydrates, it's important to eat protein at regular intervals. High protein nutritional beverages can play an important role in managing a healthier lifestyle -- whether you're an elite athlete, or a casual exerciser trying to maintain your weight with smart eating and physical activity," says Dr. Elliott. "The issue is that too many people aren't aware that many of the nutritional drinks on the market are loaded with hidden sugars, fat, and calories."

Dr. Elliott is part of a team of health & science professionals behind ZOIC, an advanced nutrition drink hitting store shelves across the country later this month. ZOIC -- meaning "pertaining to life" -- was created to satisfy increasing consumer demand for healthy and convenient nutritional products. ZOIC is different from most other nutritional beverages that are laden with high calories, high-fructose corn syrup, added sugars, or high fat content. ZOIC is specially formulated to provide an optimal mix of high-quality proteins, 26 vitamins and minerals, antioxidants, and healthy dietary fiber. Each serving of ZOIC has only 90 calories, 1 net grams of carbohydrate with no sugar added, and is 99 percent fat free. ZOIC's nutrient composition makes it ideal for general nutrition, healthy weight management, and exercise and fitness regimens.

"Other nutritional beverages may not offer the complete package of nutrients and high-quality protein that ZOIC provides," adds Dr. Elliott. "ZOIC is an ideal solution for those looking to maintain healthy blood sugar levels and watch their glycemic index." ZOIC is scientifically formulated with a complete performance protein that balances out the best nutritional benefits and is proven to boost energy, build lean muscle, speed recovery after exercise, and maintain a strong immune system.

"While the efficacy of our products is our paramount concern, we also recognize that it is critically important that they be affordable, especially in light of our current economy," said John Serieka, Solis Brands' President and Chief Marketing Officer. "Obviously everyone is being very discerning about where and how to spend their dollars, but no one wants to neglect their health and well being. ZOIC offers a complete and affordable option for everyone concerned about proper nutrition and healthy weight management. ZOIC contains only the finest and highest quality ingredients and is a terrific consumer value when compared to other competitive products."

 

ZOIC qualifies for USFDA Heart Health Claim

As an indicator of ZOIC’s nutritional quality, the USFDA has qualified ZOIC with its Heart Health Claim. Diets high in saturated fat and cholesterol increase total and low-density (bad) blood cholesterol levels and, thus, the risk of coronary heart disease. Diets low in saturated fat and cholesterol decrease the risk. Guidelines recommend that American diets contain less than 10 percent of calories from saturated fat and less than 300 mg cholesterol daily. The average American adult diet has 13 percent saturated fat and 300 to 400 mg cholesterol a day.  Heart healthy ZOIC can be an important part of a diet low in saturated fat and cholesterol that may reduce the risk of this disease

Consumers Demand Credible nutritional Products — Health & Wellness Goes Mainstream

Recently, younger adults have caught on to the benefits of a quick fix for nutrition in the form of a convenient and portable ready-to-drink product. In fact, according to a recent Nutrition Business Journal report, sports nutrition and weight loss product sales increased to more than $17 billion in 2006 and are expected to grow an additional $700 – $900 million per year through 2013. Meanwhile, Mintel reports that the number of Americans trying to eat healthier overall rose by 30 million from 2002 to 2006. And, according to Beverage Marketing Corp. (BMI), nutrient enhanced drinks such as ZOIC have grown at a rate of 24 percent for the first half of this decade; this growth rate accelerated to 30 percent in 2006.

ZOIC was initially available only through hospitals and health institutions, but now is being distributed to grocery, drug, convenience and mass merchant stores across the country beginning in October. ZOIC is USDA inspected as “true to content”, and is also Union Orthodox Kosher Certified — an independent verification of quality, integrity and purity.

ZOIC is available in French Vanilla and Belgian Chocolate flavors and is sold in 4-packs at a MSRP of $6.99 in the health, nutrition, and beauty care (HBC) aisles at most major retailers nationwide. For more information, please visit: www.zoicbev.com.

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